Privacy Policy

1. Who We Are

PetGroom.vip is operated by Contentory Limited (trading as PetGroom and PetGroom.vip) (the “Company”, “we”, “us”, or “our”), registered in Ireland, with a registered address at Venture Hub, 136 Capel Street, Dublin 1, Ireland.

We operate a managed dog groomer matching platform serving owners and groomers across the UK and Ireland. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website and services (“Services”).

We are committed to protecting your privacy in accordance with the General Data Protection Regulation (GDPR), the Data Protection Act 2018 (UK GDPR), and the Data Protection Acts 1988–2018 (Ireland).

2. Data Controller

Contentory Limited is the data controller for personal data collected through PetGroom.vip.

Data Protection Officer (DPO) contact:
Email: hello+dpo@petgroom.vip
Address: Contentory Limited, Venture Hub, 136 Capel Street, Dublin 1, Ireland

3. Personal Data We Collect

We collect the following categories of personal data:

3.1 Information You Provide Directly

• Account data: name, email address, and password when you create an account.
• Booking request data: your dog’s name, breed, grooming requirements, preferred dates, and city.
• Contact enquiries: messages sent through our contact form, including your name, email, and message content.
• Groomer application data: business name, services offered, location, availability, and portfolio information for groomer applicants.

3.2 Information Collected Automatically

• Usage data: pages visited, time spent, referring URLs, and interactions with our platform.
• Device data: IP address, browser type, operating system, and device identifiers.
• Cookies: session cookies and analytics cookies. See our Cookie Policy.

3.3 Information from Third Parties

• Social login providers: if you choose to sign in via Facebook or Google, we receive your name, email address, and profile picture from that provider.

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract performance: to provide you with the Services you have requested, including managing booking requests and groomer matching.
• Legitimate interests: to improve our platform, prevent fraud, communicate service updates, and operate our business effectively.
• Consent: for marketing communications (which you may withdraw at any time) and non-essential cookies.
• Legal obligation: where we are required to process data to comply with applicable law.

5. How We Use Your Personal Data

We use your personal data to:

• Create and manage your account
• Process booking requests and match you with suitable groomers
• Communicate booking status updates, confirmations, and reminders
• Provide breed-based care plans and grooming cadence recommendations
• Respond to enquiries and support requests
• Improve, personalise, and develop our Services
• Detect and prevent fraud or abuse
• Comply with legal and regulatory obligations
• Send marketing communications where you have consented or where we have a legitimate interest and you have not opted out

6. Sharing Your Personal Data

We do not sell your personal data. We may share your data with:

• Groomers: when we make a match introduction, we share relevant booking and dog information with the groomer.
• Service providers: third-party vendors who assist us in operating our platform (hosting, email delivery, analytics, payment processing), bound by confidentiality and data processing agreements.
• Authentication providers: Facebook and Google, as required when you use social login.
• Legal and regulatory authorities: where required by law or to protect the rights and safety of our users.
• Business transfers: in the event of a merger, acquisition, or sale of assets, your data may be transferred to the successor entity.

7. International Data Transfers

We are based in Ireland and our Services are directed at users in the UK and Ireland. If we transfer personal data outside the European Economic Area (EEA) or the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission or the UK ICO.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes set out in this policy, including:

• Account data: for the duration of your account and up to 3 years after closure.
• Booking and transaction data: for 7 years to comply with financial and legal obligations.
• Contact enquiries: for 2 years from receipt.
• Analytics data: aggregated and anonymised; retained indefinitely.

9. Your Rights

Under GDPR and applicable data protection law, you have the right to:

• Access: request a copy of the personal data we hold about you.
• Rectification: request correction of inaccurate or incomplete data.
• Erasure: request deletion of your personal data (“right to be forgotten”) where there is no compelling reason for its continued processing.
• Restriction: request that we restrict processing of your data in certain circumstances.
• Data portability: receive your data in a structured, commonly used, and machine-readable format.
• Object: object to processing based on legitimate interests or for direct marketing purposes.
• Withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please email privacy@petgroom.vip. We will respond within 30 days.

10. Facebook Data Deletion

If you use Facebook Login and later wish to have your data removed, you may request deletion by:

• Visiting your Facebook “Apps and Websites” settings and removing the PetGroom.vip app, or
• Emailing privacy@petgroom.vip with the subject line “Data Deletion Request”

We will confirm deletion within 30 days. Note that we may retain anonymised or aggregated data after deletion.

11. Cookies

We use cookies to operate our platform and, with your consent, to analyse usage. For full details see our Cookie Policy.

12. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. However, no transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

13. Children’s Privacy

Our Services are not directed at children under 16. We do not knowingly collect personal data from children under 16. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or by a prominent notice on our website. The “Last updated” date at the top of this page reflects the most recent revision.

15. How to Complain

If you have concerns about how we handle your personal data, please contact us first at privacy@petgroom.vip.

If you are not satisfied with our response, you have the right to lodge a complaint with:

• Data Protection Commission (Ireland): www.dataprotection.ie
• Information Commissioner’s Office (UK): ico.org.uk

16. Contact Us

For any questions about this Privacy Policy or our data practices, please contact: